What is HOBA® and how does it work?

HOBA® (House of Business Architecture®) is a business-led transformation framework designed to help organizations align people, processes, and technology to achieve strategic goals. Unlike IT-centric frameworks like TOGAF®, HOBA® puts the business in the driver’s seat, guiding users through a six-step design process that includes defining the current and future state, identifying gaps, and executing transformation with measurable outcomes.

HOBA® has been used by governments, FTSE-100 firms, and startups globally to manage their Target Operating Model (TOM) transformations.

👉 For a detailed breakdown of the 6-step design process, see What is HOBA®?

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FAQs

What’s the difference between a Target Operating Model (TOM) and Current Operating Model (COM)?

A TOM represents your desired future state—how your business should operate after transformation. A COM shows how things operate today. HOBA® helps you define both and bridge the gap between them with structured planning and measurable benefits.

How does HOBA® reduce the failure rate of transformation projects?

By addressing the five common causes of failure—lack of planning, unclear requirements, stakeholder misalignment, lack of support, and unmanaged change—HOBA® ensures your transformation stays on track and delivers real results.

Learn more in our blog: Why Business Transformations Fail (and How HOBA® Prevents It)