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Getting Started

New to HOBA®? Start here. Learn how to use our platform, tools, and training to kickstart your business transformation journey with confidence.

HOBA® Framework

Dive deep into the 6-step HOBA® methodology that empowers businesses to lead and own their transformation journeys.

Framework Comparison

Understand how HOBA® differs from traditional frameworks like TOGAF® and Agile, and why it's purpose-built for business-led transformation.

Industry Applications

Explore how HOBA® has been applied across industries—from government to finance—to deliver real-world transformation results.

Transformation Challenges

Learn the common reasons transformation projects fail and how HOBA® solves them with a structured, stakeholder-aligned approach.

FAQs

Quick answers to your most common questions about HOBA®, HOBA Pro®, HOBA Academy, our training, partnerships, and support.

Tools and Technology

Discover how HOBA Pro® and digital tools enhance collaboration, modeling, and execution across transformation projects.

Market Misconceptions

Bust common myths about business transformation and clarify what really drives value and success.

Credibility and Trust

See why HOBA® is trusted by governments, FTSE-100 companies, and startups worldwide.

Resources and Accessibility

Access ebooks, previews, and tools that make transformation knowledge available to all levels of your organization

User Profiles

See how different professionals—from consultants to operations managers—use HOBA® in their roles.

Accreditation and Certification

Learn about HOBA®’s accredited training programs and how they support your professional development.