Why can't I simply copy and use HOBA content off the website?

What is the rationale behind the necessity to refrain from directly copying and employing HOBA content sourced from the website?

Unauthorized replication and utilization of HOBA® content from the website constitutes an infringement upon HOBA's intellectual property privileges. We accord utmost significance to the protection of these rights and, as a measure to ensure the judicious and respectful utilization of our content, have implemented a structured permissions protocol.